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Fishing Gear

Shop fishing gear for freshwater, ice fishing, family outings, and everyday angling at Fritz’s Outdoor Discounts. Explore fishing rods and reels, rod-and-reel combos, monofilament and braided line, tackle boxes, soft plastics, hard baits, jigs, hooks, terminal tackle, tools, and fishing accessories from trusted outdoor brands.

Whether you are targeting bass, walleye, panfish, trout, or preparing for your next ice-fishing trip, find practical equipment for beginners and experienced anglers. Visit our Birch Run, Michigan store for friendly help choosing in-stock gear, or shop online for an expanded selection. Items marked Online Only are shipped and are not stocked at the physical store.

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YUM Bait Company Soft Bait Goby YUM FF SONAR MINNOW 3"
YUM Bait Company Soft Bait Ayu YUM FF SONAR MINNOW 3"
$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49

YUM FF SONAR MINNOW 3"

YUM Bait Company
Out of stock

$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49
K&E Tackle Inc. Bobbers & Floats 3/4" Carlisle Peacock Slip Floats
K&E Tackle Inc. Bobbers & Floats 1" Carlisle Peacock Slip Floats
$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79

Carlisle Peacock Slip Floats

K&E Tackle Inc.
Out of stock

Carlisle Peacock slip floats from K&E Tackle provide a sensitive, visible float option for freshwater fishing. Available in multiple sizes to m...

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$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

KRACKIN' CRAW

Googan Baits
Out of stock

Googan Baits Krackin' Craw is a craw-style soft plastic designed for bass fishing presentations such as Texas rigs, jigs, and other bottom-contact ...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Yamamoto Soft Bait GREEN PUMPKIN/BLACK FLAKE YAMA CRAW 3" (8Pack)
Yamamoto Soft Bait WATERMELON/BLACK & RED YAMA CRAW 3" (8Pack) Save 14% Save %
$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99

YAMA CRAW 3" (8Pack)

Yamamoto
Out of stock

$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99
Save 14% Save %
Big Bite Baits Terminal Tackle 1/8 OZ WACKY HEAD JIG Black (5pack)
Big Bite Baits Terminal Tackle 3/16 OZ WACKY HEAD JIG Black (5pack)
Save 8% Save %
$6.49
$6.49 - $6.49
$6.49
$5.98
$5.98 - $5.98
$5.98

WACKY HEAD JIG Black (5pack)

Big Bite Baits
Out of stock

$6.49
$6.49 - $6.49
$6.49
$5.98
$5.98 - $5.98
$5.98
Save 8% Save %
Yamamoto Jigs & Lures PEARL WHITE Yam 5" D-SHAD (7pack)
Yamamoto Jigs & Lures OLIVE SHAD Yam 5" D-SHAD (7pack)
$5.10 - $5.10
$5.10
$5.10 - $5.10
$5.10

Yam 5" D-SHAD (7pack)

Yamamoto
Out of stock

$5.10 - $5.10
$5.10
$5.10 - $5.10
$5.10
YUM Bait Company Soft Bait Summergill YUM PULSE SWMBAIT 3.5"
YUM Bait Company Soft Bait Chartreuse YUM PULSE SWMBAIT 3.5"
Sold out
$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49

YUM PULSE SWMBAIT 3.5"

YUM Bait Company
Out of stock

$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49
Sold out
Big Bite Baits Soft Bait SILVER SHINER 2.8" PRO SWIMMER (8Pack)
Big Bite Baits Soft Bait BABY BASS 2.8" PRO SWIMMER (8Pack)
Save 10% Save %
$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49

2.8" PRO SWIMMER (8Pack)

Big Bite Baits
Out of stock

Big Bite Baits 2.8-inch Pro Swimmer soft baits feature a compact swimbait profile for a variety of freshwater fishing presentations. 2.8-inch soft ...

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$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49
Save 10% Save %
Ike-Con Soft Bait Black/Blood Line IKE-CON THE LEECH 4″
Ike-Con Soft Bait Black/Chartreuse Tip IKE-CON THE LEECH 4″
Sold out
$2.99 - $4.99
$2.99 - $4.99
$2.99 - $4.99
$2.99

IKE-CON THE LEECH 4″

Ike-Con
Out of stock

$2.99 - $4.99
$2.99 - $4.99
$2.99 - $4.99
$2.99
Sold out
Yamamoto Soft Bait CINNAMON W/ LARGE BLACK FLAKE YAM 4" DOUBLE TAIL HULA GRUB (10 pack)
Yamamoto Soft Bait CINNAMON W/ LARGE BLACK FLAKE YAM 4" DOUBLE TAIL HULA GRUB (10 pack)
$7.95 - $7.95
$7.95
$7.95 - $7.95
$7.95

YAM 4" DOUBLE TAIL HULA GRUB (10 pack)

Yamamoto
Out of stock

$7.95 - $7.95
$7.95
$7.95 - $7.95
$7.95
Zman Fishing Soft Bait Green Pumpkin/ Orange Z-MAN TRD TICKLERZ 2.75"
Zman Fishing Soft Bait Green Pumpkin Z-MAN TRD TICKLERZ 2.75"
Sold out
$3.75 - $3.75
$3.75
$3.75 - $3.75
$3.75

Z-MAN TRD TICKLERZ 2.75"

Zman Fishing
Out of stock

$3.75 - $3.75
$3.75
$3.75 - $3.75
$3.75
Sold out
Iron Decoy Jigs & Lures Silver Lure STEELY 1
Iron Decoy Jigs & Lures Black / Glow in the Dark Lure STEELY 1
$4.95 - $4.95
$4.95
$4.95 - $4.95
$4.95

STEELY 1

Iron Decoy
Out of stock

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

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$4.95 - $4.95
$4.95
$4.95 - $4.95
$4.95
Iron Decoy Jigs & Lures Copper / Red Lure STEELY 5
Iron Decoy Jigs & Lures Copper / Red Lure STEELY 5
Save 20% Save %
$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99

STEELY 5

Iron Decoy
Out of stock

$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99
Save 20% Save %
K&E Tackle Inc. Bobbers & Floats Carlisle Slip Bobber
$1.89 - $1.89
$1.89
$1.89 - $1.89
$1.89

Carlisle Slip Bobber

K&E Tackle Inc.
Out of stock

Carlisle slip bobbers from K&E Tackle are designed for adjustable-depth presentations and easy bite detection. Multiple sizes are available for...

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$1.89 - $1.89
$1.89
$1.89 - $1.89
$1.89
Plano Fishing Tackle Box PLANO TWO-TRAY TACKLE BOX
Sold out
$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99

PLANO TWO-TRAY TACKLE BOX

Plano
Out of stock

$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99
Sold out
Northland Tackle Soft Bait PURPLE GILL EYE-CANDY PADDLE SHAD 3.5"
Northland Tackle Soft Bait PURPLE SHAD EYE-CANDY PADDLE SHAD 3.5"
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

EYE-CANDY PADDLE SHAD 3.5"

Northland Tackle
Out of stock

The Northland Eye-Candy Paddle Shad 3.5-inch soft bait features a paddle-tail profile for an active swimming presentation. Available in multiple co...

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$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
Plano Fishing Tackle Box PLANO ONE-TRAY TACKLE BOX
Sold out
$14.99 - $14.99
$14.99
$14.99 - $14.99
$14.99

PLANO ONE-TRAY TACKLE BOX

Plano
Out of stock

$14.99 - $14.99
$14.99
$14.99 - $14.99
$14.99
Sold out
YUM Bait Company Soft Bait Chartreuse Clear YUM PULSE 4.5"
YUM Bait Company Soft Bait Summer Gill YUM PULSE 4.5"
$4.49 - $4.49
$4.49
$4.49 - $4.49
$4.49

YUM PULSE 4.5"

YUM Bait Company
Out of stock

$4.49 - $4.49
$4.49
$4.49 - $4.49
$4.49
Zman Fishing Jigs & Lures Black 1/10 oz Z-MAN POWER FINESSE SHROOMZ
Zman Fishing Jigs & Lures Green Pumpkin 1/10 oz Z-MAN POWER FINESSE SHROOMZ
$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99

Z-MAN POWER FINESSE SHROOMZ

Zman Fishing
Out of stock

Z-Man Power Finesse ShroomZ jig heads are designed for finesse presentations with soft-plastic baits. The compact mushroom-style head provides a na...

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$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99
Googan Baits Fish Hooks 1/0 GREEN SERIES LUNKER WEEDLESS WACKY HOOK
Googan Baits Fish Hooks 2/0 GREEN SERIES LUNKER WEEDLESS WACKY HOOK
$4.47 - $4.97
$4.47 - $4.97
$4.47 - $4.97
$4.47

GREEN SERIES LUNKER WEEDLESS WACKY HOOK

Googan Baits
Out of stock

The Googan Green Series Lunker Weedless Wacky Hook is designed for wacky-rig presentations around vegetation and cover. Available in multiple hook ...

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$4.47 - $4.97
$4.47 - $4.97
$4.47 - $4.97
$4.47
Stren Fishing Line Stren Original Clear/Blue Fluorescent
$3.50 - $3.75
$3.50 - $3.75
$3.50 - $3.75
$3.50

Stren Original Clear/Blue Fluorescent

Stren
Out of stock

$3.50 - $3.75
$3.50 - $3.75
$3.50 - $3.75
$3.50
Northland Tackle Jigs & Lures SMELTINATOR JIG SMELT
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

SMELTINATOR JIG SMELT

Northland Tackle
Out of stock

$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
Googan Baits Tackle GREEN SERIES TUNGSTEN DROPSHOT WEIGHTS
$4.10 - $4.97
$4.10 - $4.97
$4.10 - $4.97
$4.10

GREEN SERIES TUNGSTEN DROPSHOT WEIGHTS

Googan Baits
Out of stock

Googan Green Series Tungsten Dropshot Weights provide compact weight for finesse drop-shot fishing. Available in multiple sizes so anglers can adju...

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$4.10 - $4.97
$4.10 - $4.97
$4.10 - $4.97
$4.10
Arkie Lures Soft Bait Orange Chartreuse Glitter PRO-MODEL CURL TAIL MINNOWS 2.5inch
Arkie Lures Soft Bait White Chartreuse PRO-MODEL CURL TAIL MINNOWS 2.5inch
$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79

PRO-MODEL CURL TAIL MINNOWS 2.5inch

Arkie Lures
Out of stock

$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79