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Fishing Gear

Shop fishing gear for freshwater, ice fishing, family outings, and everyday angling at Fritz’s Outdoor Discounts. Explore fishing rods and reels, rod-and-reel combos, monofilament and braided line, tackle boxes, soft plastics, hard baits, jigs, hooks, terminal tackle, tools, and fishing accessories from trusted outdoor brands.

Whether you are targeting bass, walleye, panfish, trout, or preparing for your next ice-fishing trip, find practical equipment for beginners and experienced anglers. Visit our Birch Run, Michigan store for friendly help choosing in-stock gear, or shop online for an expanded selection. Items marked Online Only are shipped and are not stocked at the physical store.

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Yamamoto Soft Bait JUNE BUG PURPLE W/ EMERALD FLAKE YAM 5" SWIMMING SENKO (10 pack)
Yamamoto Soft Bait JUNE BUG PURPLE W/ EMERALD FLAKE YAM 5" SWIMMING SENKO (10 pack) Save 17% Save %
$8.99
$8.99 - $8.99
$8.99
$7.49
$7.49 - $7.49
$7.49

YAM 5" SWIMMING SENKO (10 pack)

Yamamoto
Out of stock

$8.99
$8.99 - $8.99
$8.99
$7.49
$7.49 - $7.49
$7.49
Save 17% Save %
Plano Fishing Tackle Box PLANO TWO-TRAY TACKLE BOX (ORANGE SMOKE) Sold out
$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99

PLANO TWO-TRAY TACKLE BOX (ORANGE SMOKE)

Plano
Out of stock

*LURES NOT INCLUDED

$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99
Sold out
Northland Tackle Jigs & Lures SMELTINATOR JIG GUSSY SHAD
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

SMELTINATOR JIG GUSSY SHAD

Northland Tackle
Out of stock

$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
Rapala Fishing Tools Rapala 6-1/2" ANGLER’S PLIERS Sold out
$9.99 - $9.99
$9.99
$9.99 - $9.99
$9.99

Rapala 6-1/2" ANGLER’S PLIERS

Rapala
Out of stock

$9.99 - $9.99
$9.99
$9.99 - $9.99
$9.99
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Celsius Ice Fishing Celsius IS-3 Ice Skimmer (Plastic)
Sold out
$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99

Celsius IS-3 Ice Skimmer (Plastic)

Celsius
Out of stock

The Celsius IS-3 plastic ice skimmer is a lightweight tool for clearing slush and loose ice from an ice-fishing hole. Easy to keep with your ice fi...

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$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99
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YUM Bait Company Jigs & Lures 1/8oz 2/0hook YUM MONEY HEAD JIG
Sold out
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

YUM MONEY HEAD JIG

YUM Bait Company
Out of stock

$4.99 - $4.99
$4.99
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$4.99
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VMC Hooks Terminal Tackle Neko Skirt (Watermelon Red)
$2.59 - $2.59
$2.59
$2.59 - $2.59
$2.59

Neko Skirt (Watermelon Red)

VMC Hooks
Out of stock

$2.59 - $2.59
$2.59
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$2.59
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$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

SMELTINATOR UNDERSPIN GUSSY SHAD

Northland Tackle
Out of stock

$6.49 - $6.49
$6.49
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$6.49
Sold out
K&E Tackle Inc. Tackle BOBBER STOPS - SPEED WEAVER BOBBER STOPS - 5 STOPS
$1.99 - $1.99
$1.99
$1.99 - $1.99
$1.99

BOBBER STOPS - SPEED WEAVER BOBBER STOPS - 5 STOPS

K&E Tackle Inc.
Out of stock

K&E Tackle Speed Weaver bobber stops for slip-float fishing setups. 5 stops per pack Multiple options available Bobber-stop tackle accessory

$1.99 - $1.99
$1.99
$1.99 - $1.99
$1.99
Challenge Plastics Fishing Tackle Box CHALLENGE PLASTICS TROLL KING BUCKET
Sold out
$9.50 - $9.50
$9.50
$9.50 - $9.50
$9.50

CHALLENGE PLASTICS TROLL KING BUCKET

Challenge Plastics
Out of stock

The Challenge Plastics Troll King Bucket is a practical fishing accessory for carrying bait and keeping essential gear organized near the water. Us...

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$9.50 - $9.50
$9.50
$9.50 - $9.50
$9.50
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Shakespeare Fishing Tackle Box Spiderman Tackle
Sold out
$9.99 - $9.99
$9.99
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$9.99

Spiderman Tackle

Shakespeare
Out of stock

$9.99 - $9.99
$9.99
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$9.99
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13 Fishing Ice Fishing Rods 13 HEATWAVE ICE COMBO 24"UL
Sold out
$24.95 - $24.95
$24.95
$24.95 - $24.95
$24.95

13 HEATWAVE ICE COMBO 26"ML

13 Fishing
Out of stock

The 13 Fishing Heatwave Ice Combo pairs a 26-inch medium-light ice rod with a matching reel for a versatile ice-fishing setup. 26-inch rod Medium-l...

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$24.95 - $24.95
$24.95
$24.95 - $24.95
$24.95
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Plano Fishing Tackle Box PLANO WATERPROOF STOWAWAY 3400
Sold out
$7.99 - $7.99
$7.99
$7.99 - $7.99
$7.99

PLANO WATERPROOF STOWAWAY 3400

Plano
Out of stock

$7.99 - $7.99
$7.99
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$7.99
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Plano Fishing Tackle Box 3700 Deep StowAway Utility Box with Open Compartment
Sold out
$14.50 - $14.50
$14.50
$14.50 - $14.50
$14.50

3700 Deep StowAway Utility Box with Open Compartment

Plano
Out of stock

The Plano 3700 Deep StowAway Utility Box provides deeper storage for fishing tackle and outdoor accessories. Its open-compartment layout is useful ...

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$14.50 - $14.50
$14.50
$14.50 - $14.50
$14.50
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Plano Fishing Tackle Box PLANO EDGE 3700 UTILITY BOX
Sold out
$32.99
$32.99 - $32.99
$32.99
$24.99
$24.99 - $24.99
$24.99

PLANO EDGE 3700 UTILITY BOX

Plano
Out of stock

$32.99
$32.99 - $32.99
$32.99
$24.99
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$24.99
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Save up to 12% Save %
$25.99
$25.99 - $26.99
$25.99
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$22.99

ZEBCO OPEN STOCK READY TACKLE KIT

Zebco
Out of stock

$25.99
$25.99 - $26.99
$25.99
$22.99 - $26.99
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$22.99
Save up to 12% Save %
Zebco Reels 33 SC REEL 10#C - 33N.BX6
Sold out
$32.99
$32.99 - $32.99
$32.99
$24.99
$24.99 - $24.99
$24.99

33 SC REEL 10#C - 33N.BX6

Zebco
Out of stock

The Zebco 33 spincast reel is a straightforward freshwater reel designed for easy push-button casting and everyday fishing. This boxed version is i...

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$32.99
$32.99 - $32.99
$32.99
$24.99
$24.99 - $24.99
$24.99
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Big Bite Baits Terminal Tackle PURPLE/CHARTREUSE TRU-X WALLY JIG 3/8OZ (3pack)
Big Bite Baits Terminal Tackle PURPLE/CHARTREUSE TRU-X WALLY JIG 3/8OZ (3pack)
$3.89 - $3.89
$3.89
$3.89 - $3.89
$3.89

TRU-X WALLY JIG 3/8OZ (3pack)

Big Bite Baits
Out of stock

$3.89 - $3.89
$3.89
$3.89 - $3.89
$3.89
Plano Fishing Tackle Box PLANO THREE-TRAY TACKLE BOX (BLACK/BLUE)
Sold out
$24.99 - $24.99
$24.99
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$24.99

PLANO THREE-TRAY TACKLE BOX (BLACK/BLUE)

Plano
Out of stock

$24.99 - $24.99
$24.99
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$24.99
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$6.99 - $6.99
$6.99
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$6.99

LURE LOCK SML. BOX CLEAR 4COMP

Lure Lock Boxes
Out of stock

The Lure Lock small clear tackle box features four compartments for organizing hooks, weights, jig heads, and other small fishing tackle. Its compa...

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$6.99 - $6.99
$6.99
$6.99 - $6.99
$6.99
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Northland Tackle Jigs & Lures SMELTINATOR UNDERSPIN SMELT
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

SMELTINATOR UNDERSPIN SMELT

Northland Tackle
Out of stock

$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
YUM Bait Company Jigs & Lures YUM NED JIG 1/8OZ BLACK 3PK
Sold out
$3.99
$3.99 - $3.99
$3.99
$3.45
$3.45 - $3.45
$3.45

YUM NED JIG 1/8OZ BLACK 3PK

YUM Bait Company
Out of stock

$3.99
$3.99 - $3.99
$3.99
$3.45
$3.45 - $3.45
$3.45
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Zebco Reels 202 SC REEL 10# - 202MBK.CP3
Sold out
$10.99
$10.99 - $10.99
$10.99
$8.99
$8.99 - $8.99
$8.99

202 SC REEL 10# - 202MBK.CP3

Zebco
Out of stock

The Zebco 202 spincast reel is a straightforward freshwater reel suited to casual fishing and simple setups. 202-series spincast reel 10 lb line cl...

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$10.99
$10.99 - $10.99
$10.99
$8.99
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$8.99
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Zebco Reels 404 SC REEL 15# - 404MBK.CP3
Sold out
$14.99
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$14.99
$10.99
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$10.99

404 SC REEL 15# - 404MBK.CP3

Zebco
Out of stock

The Zebco 404 spincast reel is an easy-to-use freshwater reel for everyday fishing. This package is identified by model 404MBK.CP3. Spincast reel 1...

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$14.99
$14.99 - $14.99
$14.99
$10.99
$10.99 - $10.99
$10.99
Sold out