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Fishing Gear

Shop fishing gear for freshwater, ice fishing, family outings, and everyday angling at Fritz’s Outdoor Discounts. Explore fishing rods and reels, rod-and-reel combos, monofilament and braided line, tackle boxes, soft plastics, hard baits, jigs, hooks, terminal tackle, tools, and fishing accessories from trusted outdoor brands.

Whether you are targeting bass, walleye, panfish, trout, or preparing for your next ice-fishing trip, find practical equipment for beginners and experienced anglers. Visit our Birch Run, Michigan store for friendly help choosing in-stock gear, or shop online for an expanded selection. Items marked Online Only are shipped and are not stocked at the physical store.

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Googan Baits Soft Bait Blue Baby 7pk Googan Bandito Bug 4" 7pk (Natural)
Googan Baits Soft Bait Bama Bug 7pk Googan Bandito Bug 4" 7pk (Natural)
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

Googan Bandito Bug 4" 7pk (Natural)

Googan Baits
Low stock

BANDITO BUG 4" The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a uniq...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Cuda Knives 5" MINI PLIERS
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

5" MINI PLIERS

Cuda
Low stock

The Cuda 5-inch Mini Pliers are a compact fishing tool for handling line, hooks, and other small tackle tasks. Their small size makes them easy to ...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Big Bite Baits Terminal Tackle GIZZARD SHAD / 1/2 oz TRU-X SWIMMER HEAD
Big Bite Baits Terminal Tackle SS SHAD / 1/2 oz TRU-X SWIMMER HEAD Save 8% Save %
$6.49
$6.49 - $6.49
$6.49
$5.99
$5.99 - $5.99
$5.99

TRU-X SWIMMER HEAD

Big Bite Baits
Low stock

$6.49
$6.49 - $6.49
$6.49
$5.99
$5.99 - $5.99
$5.99
Save 8% Save %
Kole Imports Nets Mesh Butterfly Net
$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99

Mesh Butterfly Net

Kole Imports
Low stock

$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99
Zman Fishing Jigs & Lures Smelt Z-MAN SHAD FRYZ 1.75" 8ct
Zman Fishing Jigs & Lures Pearl Z-MAN SHAD FRYZ 1.75" 8ct
$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95

Z-MAN SHAD FRYZ 1.75" 8ct

Zman Fishing
Low stock

$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95
Big Bite Baits Soft Bait CHICK MAGNET Cane Thumper 4.25" (7 pack)
Big Bite Baits Soft Bait ALEWIFE Cane Thumper 4.25" (7 pack)
Save 17% Save %
$5.99
$5.99 - $5.99
$5.99
$4.99
$4.99 - $4.99
$4.99

Cane Thumper 4.25" (7 pack)

Big Bite Baits
In stock

The hard- thumping action of the Cane Thumper is irresistible to bass. No matter how you rig it, the specially placed hook pockets on the top, bott...

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$5.99
$5.99 - $5.99
$5.99
$4.99
$4.99 - $4.99
$4.99
Save 17% Save %
YUM Bait Company Soft Bait Goby YUM FF SONAR MINNOW 3"
YUM Bait Company Soft Bait Goby YUM FF SONAR MINNOW 3"
$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49

YUM FF SONAR MINNOW 3"

YUM Bait Company
Low stock

$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49
K&E Tackle Inc. Bobbers & Floats 3/4" Carlisle Peacock Slip Floats
K&E Tackle Inc. Bobbers & Floats 3/4" Carlisle Peacock Slip Floats
$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79

Carlisle Peacock Slip Floats

K&E Tackle Inc.
In stock

Carlisle Peacock slip floats from K&E Tackle provide a sensitive, visible float option for freshwater fishing. Available in multiple sizes to m...

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$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

KRACKIN' CRAW

Googan Baits
Low stock

Googan Baits Krackin' Craw is a craw-style soft plastic designed for bass fishing presentations such as Texas rigs, jigs, and other bottom-contact ...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Yamamoto Soft Bait GREEN PUMPKIN/BLACK FLAKE YAMA CRAW 3" (8Pack)
Yamamoto Soft Bait PEARL WHITE YAMA CRAW 3" (8Pack)
Save 14% Save %
$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99

YAMA CRAW 3" (8Pack)

Yamamoto
Low stock

$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99
Save 14% Save %
Big Bite Baits Terminal Tackle 1/8 OZ WACKY HEAD JIG Black (5pack)
Big Bite Baits Terminal Tackle 3/16 OZ WACKY HEAD JIG Black (5pack)
Save 8% Save %
$6.49
$6.49 - $6.49
$6.49
$5.98
$5.98 - $5.98
$5.98

WACKY HEAD JIG Black (5pack)

Big Bite Baits
In stock

$6.49
$6.49 - $6.49
$6.49
$5.98
$5.98 - $5.98
$5.98
Save 8% Save %
Yamamoto Jigs & Lures PEARL WHITE Yam 5" D-SHAD (7pack)
Yamamoto Jigs & Lures PEARL WHITE Yam 5" D-SHAD (7pack)
$5.10 - $5.10
$5.10
$5.10 - $5.10
$5.10

Yam 5" D-SHAD (7pack)

Yamamoto
Low stock

$5.10 - $5.10
$5.10
$5.10 - $5.10
$5.10
Yamamoto Soft Bait BLACK W/ LARGE BLUE FLAKE YAM 3.5" YAMATANUKI / HEAVY SOFT PLASTIC (8 pack)
Yamamoto Soft Bait BABY BASS YAM 3.5" YAMATANUKI / HEAVY SOFT PLASTIC (8 pack)
Save 13% Save %
$7.99
$7.99 - $7.99
$7.99
$6.99
$6.99 - $6.99
$6.99

YAM 3.5" YAMATANUKI / HEAVY SOFT PLASTIC (8 pack)

Yamamoto
In stock

$7.99
$7.99 - $7.99
$7.99
$6.99
$6.99 - $6.99
$6.99
Save 13% Save %
Big Bite Baits Soft Bait SILVER SHINER 2.8" PRO SWIMMER (8Pack)
Big Bite Baits Soft Bait SILVER SHINER 2.8" PRO SWIMMER (8Pack)
Save 10% Save %
$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49

2.8" PRO SWIMMER (8Pack)

Big Bite Baits
Low stock

Big Bite Baits 2.8-inch Pro Swimmer soft baits feature a compact swimbait profile for a variety of freshwater fishing presentations. 2.8-inch soft ...

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$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49
Save 10% Save %
Yamamoto Soft Bait CINNAMON W/ LARGE BLACK FLAKE YAM 4" DOUBLE TAIL HULA GRUB (10 pack)
Yamamoto Soft Bait CHARTREUSE W/ LARGE BLACK FLAKE YAM 4" DOUBLE TAIL HULA GRUB (10 pack)
$7.95 - $7.95
$7.95
$7.95 - $7.95
$7.95

YAM 4" DOUBLE TAIL HULA GRUB (10 pack)

Yamamoto
In stock

$7.95 - $7.95
$7.95
$7.95 - $7.95
$7.95
Iron Decoy Jigs & Lures Silver Lure STEELY 1
Iron Decoy Jigs & Lures Gold lure STEELY 1
$4.95 - $4.95
$4.95
$4.95 - $4.95
$4.95

STEELY 1

Iron Decoy
Low stock

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

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$4.95 - $4.95
$4.95
$4.95 - $4.95
$4.95
Iron Decoy Jigs & Lures Copper / Red Lure STEELY 5
Iron Decoy Jigs & Lures Silver / Red Lure STEELY 5
Save 20% Save %
$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99

STEELY 5

Iron Decoy
Low stock

$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99
Save 20% Save %
K&E Tackle Inc. Bobbers & Floats Carlisle Slip Bobber
$1.89 - $1.89
$1.89
$1.89 - $1.89
$1.89

Carlisle Slip Bobber

K&E Tackle Inc.
In stock

Carlisle slip bobbers from K&E Tackle are designed for adjustable-depth presentations and easy bite detection. Multiple sizes are available for...

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$1.89 - $1.89
$1.89
$1.89 - $1.89
$1.89
Yamamoto Soft Bait BLACK W/ LARGE BLUE FLAKE YAM 2.5" YAMATANUKI / HEAVY SOFT PLASTIC (10 pack)
Yamamoto Soft Bait BABY BASS YAM 2.5" YAMATANUKI / HEAVY SOFT PLASTIC (10 pack)
Save 19% Save %
$7.99
$7.99 - $7.99
$7.99
$6.45
$6.45 - $6.45
$6.45

YAM 2.5" YAMATANUKI / HEAVY SOFT PLASTIC (10 pack)

Yamamoto
Low stock

$7.99
$7.99 - $7.99
$7.99
$6.45
$6.45 - $6.45
$6.45
Save 19% Save %
Kole Imports Bobbers & Floats Fishing Bobber Floats Set
$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99

Fishing Bobber Floats Set

Kole Imports
In stock

This fishing bobber float set provides a simple assortment for suspending bait and watching for bites in freshwater fishing. A useful low-cost addi...

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$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99
Zman Fishing Jigs & Lures Electric Chicken Z-MAN STINGERZ 2" 8ct
Zman Fishing Jigs & Lures Blue Glimmer Sparkle Z-MAN STINGERZ 2" 8ct
$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95

Z-MAN STINGERZ 2" 8ct

Zman Fishing
Low stock

Z-Man StingerZ 2-inch soft-plastic baits are designed for finesse presentations targeting bass, panfish and other freshwater species. The 8-count p...

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$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95
Northland Tackle Soft Bait PURPLE GILL EYE-CANDY PADDLE SHAD 3.5"
Northland Tackle Soft Bait PEARL WHITE EYE-CANDY PADDLE SHAD 3.5"
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

EYE-CANDY PADDLE SHAD 3.5"

Northland Tackle
Low stock

The Northland Eye-Candy Paddle Shad 3.5-inch soft bait features a paddle-tail profile for an active swimming presentation. Available in multiple co...

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$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
Zman Fishing Jigs & Lures Green Pumpkin 1/5oz Z-MAN FINESSE SHROOMZ
Zman Fishing Jigs & Lures Black 1/10oz Z-MAN FINESSE SHROOMZ
$4.45 - $4.45
$4.45
$4.45 - $4.45
$4.45

Z-MAN FINESSE SHROOMZ

Zman Fishing
Low stock

Z-Man Finesse ShroomZ jig heads provide a compact finesse presentation for freshwater fishing. Pair these jig heads with small soft plastics for ba...

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$4.45 - $4.45
$4.45
$4.45 - $4.45
$4.45
YUM Bait Company Soft Bait Chartreuse Clear YUM PULSE 4.5"
YUM Bait Company Soft Bait Blue Pearl YUM PULSE 4.5"
$4.49 - $4.49
$4.49
$4.49 - $4.49
$4.49

YUM PULSE 4.5"

YUM Bait Company
Low stock

$4.49 - $4.49
$4.49
$4.49 - $4.49
$4.49