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Fishing Gear

Shop fishing gear for freshwater, ice fishing, family outings, and everyday angling at Fritz’s Outdoor Discounts. Explore fishing rods and reels, rod-and-reel combos, monofilament and braided line, tackle boxes, soft plastics, hard baits, jigs, hooks, terminal tackle, tools, and fishing accessories from trusted outdoor brands.

Whether you are targeting bass, walleye, panfish, trout, or preparing for your next ice-fishing trip, find practical equipment for beginners and experienced anglers. Visit our Birch Run, Michigan store for friendly help choosing in-stock gear, or shop online for an expanded selection. Items marked Online Only are shipped and are not stocked at the physical store.

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Strike King Jigs & Lures White Chart STRIKE KING MINI PRO BUZZ 1/8OZ
Strike King Jigs & Lures Chartreuse STRIKE KING MINI PRO BUZZ 1/8OZ Save 21% Save %
$3.99
$3.99 - $3.99
$3.99
$3.15
$3.15 - $3.15
$3.15

STRIKE KING MINI PRO BUZZ 1/8OZ

Strike King
Low stock

$3.99
$3.99 - $3.99
$3.99
$3.15
$3.15 - $3.15
$3.15
Save 21% Save %
Leland's Lure Soft Bait Black/green Trout Magnet 9 Pc. Packs
Leland's Lure Soft Bait Bison Trout Magnet 9 Pc. Packs
$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99

Trout Magnet 9 Pc. Packs

Leland's Lure
In stock

Trout Magnet 9-piece soft bait packs are designed for trout, panfish and other light-tackle fishing. The compact soft-plastic bodies are easy to ri...

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$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99
Big Bite Baits Soft Bait PUMPKIN SEED/CHART TIP TRICK STICK 4" (10 pack)
Big Bite Baits Soft Bait GREEN PUMPKIN TRICK STICK 4" (10 pack) Save 9% Save %
$3.99
$3.99 - $3.99
$3.99
$3.65
$3.65 - $3.65
$3.65

TRICK STICK 4" (10 pack)

Big Bite Baits
In stock

$3.99
$3.99 - $3.99
$3.99
$3.65
$3.65 - $3.65
$3.65
Save 9% Save %
K&E Tackle Inc. Bobbers & Floats 1 1/4" Stopper Lures Best Round Plastic Floats (Red)
K&E Tackle Inc. Bobbers & Floats 1" Stopper Lures Best Round Plastic Floats (Red)
$0.65 - $0.69
$0.65 - $0.69
$0.65 - $0.69
$0.65

Stopper Lures Best Round Plastic Floats (Red)

K&E Tackle Inc.
In stock

$0.65 - $0.69
$0.65 - $0.69
$0.65 - $0.69
$0.65
Zman Fishing Soft Bait Coppertreuse Z-MAN FINESSE TRD 2.75" 8/pk
Zman Fishing Soft Bait Black/Blue Flake Z-MAN FINESSE TRD 2.75" 8/pk
Sold out
$3.85 - $3.85
$3.85
$3.85 - $3.85
$3.85

Z-MAN FINESSE TRD 2.75" 8/pk

Zman Fishing
Out of stock

$3.85 - $3.85
$3.85
$3.85 - $3.85
$3.85
Sold out
Fritz's Outdoor Discounts WATRMELN/RED FLK YUM DINGER 5"
Fritz's Outdoor Discounts GREEN PUMPKIN YUM DINGER 5"
$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49

YUM DINGER 5"

YUM Bait Company
Low stock

$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49
YUM Bait Company Soft Bait GREEN PUMPKIN YUM GRUB 3"
YUM Bait Company Soft Bait CAROLINA PUMPKIN YUM GRUB 3"
$2.49 - $2.49
$2.49
$2.49 - $2.49
$2.49

YUM GRUB 3"

YUM Bait Company
Low stock

$2.49 - $2.49
$2.49
$2.49 - $2.49
$2.49
K&E Tackle Inc. Bobbers & Floats 1 3/4" Stopper Lures Best Round Plastic Floats
K&E Tackle Inc. Bobbers & Floats 2" Stopper Lures Best Round Plastic Floats
$0.65 - $0.69
$0.65 - $0.69
$0.65 - $0.69
$0.65

Stopper Lures Best Round Plastic Floats

K&E Tackle Inc.
In stock

$0.65 - $0.69
$0.65 - $0.69
$0.65 - $0.69
$0.65
Big Bite Baits Soft Bait CRAWDAD FAT GRUB 5" (10 pack)
Big Bite Baits Soft Bait WHITE FAT GRUB 5" (10 pack)
Save 11% Save %
$4.99
$4.99 - $4.99
$4.99
$4.45
$4.45 - $4.45
$4.45

FAT GRUB 5" (10 pack)

Big Bite Baits
Low stock

The Big Bite Baits Fat Grub 5-inch 10-pack features a larger grub body and active curly tail for freshwater fishing. Available in multiple colors f...

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$4.99
$4.99 - $4.99
$4.99
$4.45
$4.45 - $4.45
$4.45
Save 11% Save %
Big Bite Baits Soft Bait PEARLTREUSE SALT TUBE 3.5 (10 pack)
Big Bite Baits Soft Bait GP GOLD FLAKE SALT TUBE 3.5 (10 pack)
Save 17% Save %
$5.99
$5.99 - $5.99
$5.99
$4.98
$4.98 - $4.98
$4.98

SALT TUBE 3.5 (10 pack)

Big Bite Baits
Low stock

Whether you’re stroking it, jigging it, flipping it, or throwing it weightless, the Salt Tube comes in a size and color that will work for the kind...

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$5.99
$5.99 - $5.99
$5.99
$4.98
$4.98 - $4.98
$4.98
Save 17% Save %
Yamamoto Soft Bait BLACK W/ LARGE BLUE FLAKE 4'' YAMASENKO (10 pack)
Yamamoto Soft Bait BABY BASS 4'' YAMASENKO (10 pack)
$7.25 - $7.25
$7.25
$7.25 - $7.25
$7.25

4'' YAMASENKO (10 pack)

Yamamoto
In stock

The 4-inch Yamamoto Yamasenko is a versatile soft-plastic stick bait for bass and other freshwater game fish. Its simple profile works with a varie...

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$7.25 - $7.25
$7.25
$7.25 - $7.25
$7.25
YUM Bait Company Jigs & Lures PEARL 1/4oz. 3ct. YUM FORWARD FACING SONAR JIG HEADS
YUM Bait Company Jigs & Lures RAW 1/4oz. 3ct. YUM FORWARD FACING SONAR JIG HEADS
$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95

YUM FORWARD FACING SONAR JIG HEADS

YUM Bait Company
Low stock

$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95
Iron Decoy Jigs & Lures Silver / Gold Lure STEELY 2
Iron Decoy Jigs & Lures STEELY 2
$5.99 - $5.99
$5.99
$5.99 - $5.99
$5.99

STEELY 2

Iron Decoy
Low stock

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

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$5.99 - $5.99
$5.99
$5.99 - $5.99
$5.99
Lew's Fishing Line MC8CM Mr. Crappie Camo Mono Mega Spool
Lew's Fishing Line MC4CM Mr. Crappie Camo Mono Mega Spool
Sold out
$7.99 - $7.99
$7.99
$7.99 - $7.99
$7.99

Mr. Crappie Camo Mono Mega Spool

Lew's
Out of stock

$7.99 - $7.99
$7.99
$7.99 - $7.99
$7.99
Sold out
Zman Fishing Soft Bait Coppertreuse Z-MAN BIG TRD 4" 6pk
Zman Fishing Soft Bait Black/Blue Flake Z-MAN BIG TRD 4" 6pk
Sold out
$3.80 - $3.80
$3.80
$3.80 - $3.80
$3.80

Z-MAN BIG TRD 4" 6pk

Zman Fishing
Out of stock

$3.80 - $3.80
$3.80
$3.80 - $3.80
$3.80
Sold out
Kid Casters Kids Combo Kit PAW PATROL FUN PACK APB Kid's Combo
Kid Casters Kids Combo Kit PJ Mask Combo APB Kid's Combo
$12.99 - $15.99
$12.99 - $15.99
$12.99 - $15.99
$12.99

APB Kid's Combo

Kid Casters
Low stock

A Kid Casters youth fishing combo offered in several themed variants for young anglers and beginner fishing trips. Youth rod-and-reel combo Multipl...

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$12.99 - $15.99
$12.99 - $15.99
$12.99 - $15.99
$12.99
Iron Decoy Jigs & Lures Silver / Chartreuse Lure STEELY 3
Iron Decoy Jigs & Lures Gold / Chartreuse Lure STEELY 3
Save 16% Save %
$9.49
$9.49 - $9.49
$9.49
$7.99
$7.99 - $7.99
$7.99

STEELY 3

Iron Decoy
Low stock

$9.49
$9.49 - $9.49
$9.49
$7.99
$7.99 - $7.99
$7.99
Save 16% Save %
Leland's Lure Soft Bait Therapist Crappie Magnet 15 pc. Body Packs
Leland's Lure Soft Bait Salt & Pepper Crappie Magnet 15 pc. Body Packs
Sold out
$1.99 - $1.99
$1.99
$1.99 - $1.99
$1.99

Crappie Magnet 15 pc. Body Packs

Leland's Lure
Out of stock

Crappie Magnet 15-piece body packs provide proven soft-plastic profiles for crappie and panfish fishing. Multiple color options let anglers adjust ...

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$1.99 - $1.99
$1.99
$1.99 - $1.99
$1.99
Sold out
Cuda Knives 3" MICRO BRAID SCISSORS
$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99

3" MICRO BRAID SCISSORS

Cuda
Low stock

Cuda 3-inch Micro Braid Scissors are compact fishing scissors designed for cutting line and braid as part of an angler's tool kit. 3-inch scissors ...

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$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99
Strike King Soft Bait Blue Craw Strike King OCHO 5"
Strike King Soft Bait Baby Bass Strike King OCHO 5"
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

Strike King OCHO 5"

Strike King
Low stock

$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Iron Decoy Jigs & Lures Gold / Orange Green - FIRETIGER Lure STEELY 4
Iron Decoy Jigs & Lures Silver / Chartreuse Lure STEELY 4
Save 17% Save %
$11.99
$11.99 - $11.99
$11.99
$9.99
$9.99 - $9.99
$9.99

STEELY 4

Iron Decoy
Low stock

$11.99
$11.99 - $11.99
$11.99
$9.99
$9.99 - $9.99
$9.99
Save 17% Save %
Big Bite Baits Soft Bait WHITE ICE/CHARTREUSE 3.3" PRO SWIMMER (7pack)
Big Bite Baits Soft Bait PURPLE GLITTER/OPAQUE CHARTREUSE 3.3" PRO SWIMMER (7pack)
Save 5% Save %
$4.99
$4.99 - $4.99
$4.99
$4.75
$4.75 - $4.75
$4.75

3.3" PRO SWIMMER (7pack)

Big Bite Baits
Low stock

Big Bite Baits 3.3-inch Pro Swimmer soft baits offer a versatile swimbait profile for a variety of freshwater fishing presentations. 3.3-inch soft ...

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$4.99
$4.99 - $4.99
$4.99
$4.75
$4.75 - $4.75
$4.75
Save 5% Save %
Yamamoto Soft Bait BLACK W/ LARGE BLUE FLAKE YAM 3" NED SENKO FLOATER (10 pack)
Yamamoto Soft Bait B BUG GRINDER YAM 3" NED SENKO FLOATER (10 pack)
$5.95 - $5.95
$5.95
$5.95 - $5.95
$5.95

YAM 3" NED SENKO FLOATER (10 pack)

Yamamoto
Low stock

$5.95 - $5.95
$5.95
$5.95 - $5.95
$5.95
Strike King Jigs & Lures Green Pumpkin 1/16oz STRIKE KING TOUR GRADE NED RIG HEAD
Strike King Jigs & Lures Black 1/16oz STRIKE KING TOUR GRADE NED RIG HEAD
$4.89 - $4.89
$4.89
$4.89 - $4.89
$4.89

STRIKE KING TOUR GRADE NED RIG HEAD

Strike King
In stock

$4.89 - $4.89
$4.89
$4.89 - $4.89
$4.89