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Fishing Gear

Shop fishing gear for freshwater, ice fishing, family outings, and everyday angling at Fritz’s Outdoor Discounts. Explore fishing rods and reels, rod-and-reel combos, monofilament and braided line, tackle boxes, soft plastics, hard baits, jigs, hooks, terminal tackle, tools, and fishing accessories from trusted outdoor brands.

Whether you are targeting bass, walleye, panfish, trout, or preparing for your next ice-fishing trip, find practical equipment for beginners and experienced anglers. Visit our Birch Run, Michigan store for friendly help choosing in-stock gear, or shop online for an expanded selection. Items marked Online Only are shipped and are not stocked at the physical store.

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Big Bite Baits Soft Bait SILVR BLADE/PEARLY SHD SUICIDE SHAD BUZZBAIT 3/8OZ
Big Bite Baits Soft Bait SILVER BLADE/PEARL SUICIDE SHAD BUZZBAIT 3/8OZ Save 9% Save %
$7.69
$7.69 - $7.69
$7.69
$6.98
$6.98 - $6.98
$6.98

SUICIDE SHAD BUZZBAIT

Big Bite Baits
Low stock

$7.69
$7.69 - $7.69
$7.69
$6.98
$6.98 - $6.98
$6.98
Save 9% Save %
Yamamoto Soft Bait FIRE CRAW 4" YAMA CRAW (6 PACK)
Yamamoto Soft Bait B BUG GRINDER 4" YAMA CRAW (6 PACK)
$7.25 - $7.25
$7.25
$7.25 - $7.25
$7.25

4" YAMA CRAW (6 PACK)

Yamamoto
Low stock

The 4-inch Yamamoto Yama Craw is a soft-plastic craw-style bait for bass and other game fish. Its craw profile makes it a versatile choice for comm...

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$7.25 - $7.25
$7.25
$7.25 - $7.25
$7.25
Ike-Con Pre-Rigged Lures & Jigs Real Nightcrawler IKE-CON WEEDLESS PRE-RIGGED WORM 8"
Ike-Con Pre-Rigged Lures & Jigs Grape/White Spot IKE-CON WEEDLESS PRE-RIGGED WORM 8" Save 2% Save %
$5.10
$5.10 - $5.10
$5.10
$4.99
$4.99 - $4.99
$4.99

IKE-CON WEEDLESS PRE-RIGGED WORM 8"

Ike-Con
Low stock

$5.10
$5.10 - $5.10
$5.10
$4.99
$4.99 - $4.99
$4.99
Save 2% Save %
Zebco Fishing Line Cajun Low Vis Filler 330Yd - Red
Zebco Fishing Line Cajun Low Vis Filler 330Yd - Red Sold out
$7.99
$7.99 - $7.99
$7.99
$5.99
$5.99 - $5.99
$5.99

Cajun Low Vis Filler 330Yd - Red

Zebco
Out of stock

$7.99
$7.99 - $7.99
$7.99
$5.99
$5.99 - $5.99
$5.99
Sold out
Googan Baits Soft Bait Bama Bug 10pk KRACKIN' CRAW 10pk
Googan Baits Soft Bait Alabama Craw 10pk KRACKIN' CRAW 10pk
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

KRACKIN' CRAW 10pk

Googan Baits
In stock

Googan Baits Krackin' Craw 10-Pack gives bass anglers a craw-style soft plastic for Texas rigs, jigs, and other bottom-contact presentations. Multi...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Yamamoto Soft Bait BLACK W/ LARGE BLUE FLAKE YAM 5" DOUBLE TAIL HULA GRUB (10 pack)
Yamamoto Soft Bait BABY BASS YAM 5" DOUBLE TAIL HULA GRUB (10 pack)
$7.45 - $7.45
$7.45
$7.45 - $7.45
$7.45

YAM 5" DOUBLE TAIL HULA GRUB (10 pack)

Yamamoto
Low stock

$7.45 - $7.45
$7.45
$7.45 - $7.45
$7.45
Strike King Jigs & Lures STRIKE KING BUZZBAIT 1/4oz
Strike King Jigs & Lures Chartreuse STRIKE KING BUZZBAIT 1/4oz
Save 35% Save %
$5.99
$3.89 - $5.99
$5.99
$3.89
$3.89 - $3.89
$3.89

STRIKE KING BUZZBAIT 1/4oz

Strike King
In stock

$5.99
$3.89 - $5.99
$5.99
$3.89
$3.89 - $3.89
$3.89
Save 35% Save %
Catfish Pro Bait Blood CATFISH PRO CATFISH BAIT
Catfish Pro Bait Original CATFISH PRO CATFISH BAIT
$7.99 - $7.99
$7.99
$7.99 - $7.99
$7.99

CATFISH PRO CATFISH BAIT

Catfish Pro
Low stock

Catfish Pro Catfish Bait is made for anglers targeting catfish with easy-to-use prepared bait. Choose from Original, Blood, Chicken Liver, or Shad ...

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$7.99 - $7.99
$7.99
$7.99 - $7.99
$7.99
Cuda Knives 4" BLADE/UNTILITY KNIFE W/ BLADE COVER
$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99

4" BLADE/UNTILITY KNIFE W/ BLADE COVER

Cuda
In stock

The Cuda 4-inch utility knife is a compact cutting tool for fishing and outdoor tasks. It includes a blade cover to help protect the edge during st...

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$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99
YUM Bait Company Soft Bait Black/Blue Flake YUM NED DINGER
YUM Bait Company Soft Bait Watermelon Red Flake YUM NED DINGER
Sold out
$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49

YUM NED DINGER

YUM Bait Company
Out of stock

$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49
Sold out
Leena Lures Jigs & Lures Bubble Gum LEENA LURES PRO SERIES 1/2 OZ SPINNER BAIT
Leena Lures Jigs & Lures Blue Shad LEENA LURES PRO SERIES 1/2 OZ SPINNER BAIT
$6.95 - $6.95
$6.95
$6.95 - $6.95
$6.95

LEENA LURES PRO SERIES 1/2 OZ SPINNER BAIT

Leena Lures
Low stock

$6.95 - $6.95
$6.95
$6.95 - $6.95
$6.95
Strike King Pre-Rigged Lures & Jigs Electric Chicken / 1/32oz Mr. Crappie Shoo-Shiner
Strike King Pre-Rigged Lures & Jigs Electric Chicken / 1/64oz Mr. Crappie Shoo-Shiner
Save 10% Save %
$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49

Mr. Crappie Shoo-Shiner

Strike King
Low stock

$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49
Save 10% Save %
Googan Baits Soft Bait Blue Baby 7pk Googan Bandito Bug 4" 7pk (Natural)
Googan Baits Soft Bait Bama Bug 7pk Googan Bandito Bug 4" 7pk (Natural)
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

Googan Bandito Bug 4" 7pk (Natural)

Googan Baits
Low stock

BANDITO BUG 4" The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a uniq...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Cuda Knives 5" MINI PLIERS
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

5" MINI PLIERS

Cuda
Low stock

The Cuda 5-inch Mini Pliers are a compact fishing tool for handling line, hooks, and other small tackle tasks. Their small size makes them easy to ...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Big Bite Baits Terminal Tackle GIZZARD SHAD / 1/2 oz TRU-X SWIMMER HEAD
Big Bite Baits Terminal Tackle SS SHAD / 1/2 oz TRU-X SWIMMER HEAD
Save 8% Save %
$6.49
$6.49 - $6.49
$6.49
$5.99
$5.99 - $5.99
$5.99

TRU-X SWIMMER HEAD

Big Bite Baits
Low stock

$6.49
$6.49 - $6.49
$6.49
$5.99
$5.99 - $5.99
$5.99
Save 8% Save %
Zman Fishing Jigs & Lures Smelt Z-MAN SHAD FRYZ 1.75" 8ct
Zman Fishing Jigs & Lures Blue Glimmer Sparkle Z-MAN SHAD FRYZ 1.75" 8ct
$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95

Z-MAN SHAD FRYZ 1.75" 8ct

Zman Fishing
Low stock

$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95
Big Bite Baits Soft Bait CHICK MAGNET Cane Thumper 4.25" (7 pack)
Big Bite Baits Soft Bait ALEWIFE Cane Thumper 4.25" (7 pack)
Save 17% Save %
$5.99
$5.99 - $5.99
$5.99
$4.99
$4.99 - $4.99
$4.99

Cane Thumper 4.25" (7 pack)

Big Bite Baits
In stock

The hard- thumping action of the Cane Thumper is irresistible to bass. No matter how you rig it, the specially placed hook pockets on the top, bott...

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$5.99
$5.99 - $5.99
$5.99
$4.99
$4.99 - $4.99
$4.99
Save 17% Save %
Kole Imports Nets Mesh Butterfly Net
$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99

Mesh Butterfly Net

Kole Imports
Low stock

$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99
YUM Bait Company Soft Bait Goby YUM FF SONAR MINNOW 3"
YUM Bait Company Soft Bait Ayu YUM FF SONAR MINNOW 3"
$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49

YUM FF SONAR MINNOW 3"

YUM Bait Company
Low stock

$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49
K&E Tackle Inc. Bobbers & Floats 3/4" Carlisle Peacock Slip Floats
K&E Tackle Inc. Bobbers & Floats 1" Carlisle Peacock Slip Floats
$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79

Carlisle Peacock Slip Floats

K&E Tackle Inc.
In stock

Carlisle Peacock slip floats from K&E Tackle provide a sensitive, visible float option for freshwater fishing. Available in multiple sizes to m...

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$1.79 - $1.79
$1.79
$1.79 - $1.79
$1.79
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

KRACKIN' CRAW

Googan Baits
Low stock

Googan Baits Krackin' Craw is a craw-style soft plastic designed for bass fishing presentations such as Texas rigs, jigs, and other bottom-contact ...

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$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Yamamoto Soft Bait GREEN PUMPKIN/BLACK FLAKE YAMA CRAW 3" (8Pack)
Yamamoto Soft Bait WATERMELON/BLACK & RED YAMA CRAW 3" (8Pack)
Save 14% Save %
$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99

YAMA CRAW 3" (8Pack)

Yamamoto
Low stock

$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99
Save 14% Save %
Yamamoto Jigs & Lures PEARL WHITE Yam 5" D-SHAD (7pack)
Yamamoto Jigs & Lures OLIVE SHAD Yam 5" D-SHAD (7pack)
$5.10 - $5.10
$5.10
$5.10 - $5.10
$5.10

Yam 5" D-SHAD (7pack)

Yamamoto
Low stock

$5.10 - $5.10
$5.10
$5.10 - $5.10
$5.10
Yamamoto Soft Bait BLACK W/ LARGE BLUE FLAKE YAM 3.5" YAMATANUKI / HEAVY SOFT PLASTIC (8 pack)
Yamamoto Soft Bait BABY BASS YAM 3.5" YAMATANUKI / HEAVY SOFT PLASTIC (8 pack)
Save 13% Save %
$7.99
$7.99 - $7.99
$7.99
$6.99
$6.99 - $6.99
$6.99

YAM 3.5" YAMATANUKI / HEAVY SOFT PLASTIC (8 pack)

Yamamoto
In stock

$7.99
$7.99 - $7.99
$7.99
$6.99
$6.99 - $6.99
$6.99
Save 13% Save %