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Fishing Gear

Shop fishing gear for freshwater, ice fishing, family outings, and everyday angling at Fritz’s Outdoor Discounts. Explore fishing rods and reels, rod-and-reel combos, monofilament and braided line, tackle boxes, soft plastics, hard baits, jigs, hooks, terminal tackle, tools, and fishing accessories from trusted outdoor brands.

Whether you are targeting bass, walleye, panfish, trout, or preparing for your next ice-fishing trip, find practical equipment for beginners and experienced anglers. Visit our Birch Run, Michigan store for friendly help choosing in-stock gear, or shop online for an expanded selection. Items marked Online Only are shipped and are not stocked at the physical store.

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YUM Bait Company Soft Bait Summergill YUM PULSE SWMBAIT 3.5"
YUM Bait Company Soft Bait Chartreuse YUM PULSE SWMBAIT 3.5" Sold out
$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49

YUM PULSE SWMBAIT 3.5"

YUM Bait Company
Out of stock

$3.49 - $3.49
$3.49
$3.49 - $3.49
$3.49
Sold out
Big Bite Baits Terminal Tackle 1/8 OZ WACKY HEAD JIG Black (5pack)
Big Bite Baits Terminal Tackle 3/16 OZ WACKY HEAD JIG Black (5pack) Save 8% Save %
$6.49
$6.49 - $6.49
$6.49
$5.98
$5.98 - $5.98
$5.98

WACKY HEAD JIG Black (5pack)

Big Bite Baits
Low stock

$6.49
$6.49 - $6.49
$6.49
$5.98
$5.98 - $5.98
$5.98
Save 8% Save %
Big Bite Baits Soft Bait SILVER SHINER 2.8" PRO SWIMMER (8Pack)
Big Bite Baits Soft Bait BABY BASS 2.8" PRO SWIMMER (8Pack) Save 10% Save %
$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49

2.8" PRO SWIMMER (8Pack)

Big Bite Baits
Low stock

Big Bite Baits 2.8-inch Pro Swimmer soft baits feature a compact swimbait profile for a variety of freshwater fishing presentations. 2.8-inch soft ...

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$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49
Save 10% Save %
Ike-Con Soft Bait Black/Blood Line IKE-CON THE LEECH 4″
Ike-Con Soft Bait Black/Chartreuse Tip IKE-CON THE LEECH 4″ Sold out
$2.99 - $4.99
$2.99 - $4.99
$2.99 - $4.99
$2.99

IKE-CON THE LEECH 4″

Ike-Con
Out of stock

$2.99 - $4.99
$2.99 - $4.99
$2.99 - $4.99
$2.99
Sold out
Strike King Soft Bait Watermelon Red Flake Strike King 3X ZERO
Strike King Soft Bait Watermelon Strike King 3X ZERO
Save 11% Save %
$4.99
$4.99 - $4.99
$4.99
$4.45
$4.45 - $4.45
$4.45

Strike King 3X ZERO

Strike King
In stock

$4.99
$4.99 - $4.99
$4.99
$4.45
$4.45 - $4.45
$4.45
Save 11% Save %
Quantom Fishing Rod QUANTUM GRAPHEX CAST ROD
Quantom Fish Rod QUANTUM GRAPHEX CAST ROD
$21.99 - $24.99
$21.99 - $24.99
$21.99 - $24.99
$21.99

QUANTUM GRAPHEX CAST ROD

Quantom
In stock

Images may not be exact as shown, please look at the model number and SKU or call for more info.

$21.99 - $24.99
$21.99 - $24.99
$21.99 - $24.99
$21.99
Yamamoto Soft Bait CINNAMON W/ LARGE BLACK FLAKE YAM 4" DOUBLE TAIL HULA GRUB (10 pack)
Yamamoto Soft Bait CHARTREUSE W/ LARGE BLACK FLAKE YAM 4" DOUBLE TAIL HULA GRUB (10 pack)
$7.95 - $7.95
$7.95
$7.95 - $7.95
$7.95

YAM 4" DOUBLE TAIL HULA GRUB (10 pack)

Yamamoto
Low stock

$7.95 - $7.95
$7.95
$7.95 - $7.95
$7.95
Zman Fishing Soft Bait Green Pumpkin/ Orange Z-MAN TRD TICKLERZ 2.75"
Zman Fishing Soft Bait Green Pumpkin Z-MAN TRD TICKLERZ 2.75"
Sold out
$3.75 - $3.75
$3.75
$3.75 - $3.75
$3.75

Z-MAN TRD TICKLERZ 2.75"

Zman Fishing
Out of stock

$3.75 - $3.75
$3.75
$3.75 - $3.75
$3.75
Sold out
Iron Decoy Jigs & Lures Silver Lure STEELY 1
Iron Decoy Jigs & Lures Gold lure STEELY 1
$4.95 - $4.95
$4.95
$4.95 - $4.95
$4.95

STEELY 1

Iron Decoy
Low stock

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

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$4.95 - $4.95
$4.95
$4.95 - $4.95
$4.95
Iron Decoy Jigs & Lures Copper / Red Lure STEELY 5
Iron Decoy Jigs & Lures Silver / Red Lure STEELY 5
Save 20% Save %
$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99

STEELY 5

Iron Decoy
Low stock

$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99
Save 20% Save %
K&E Tackle Inc. Bobbers & Floats Carlisle Slip Bobber
$1.89 - $1.89
$1.89
$1.89 - $1.89
$1.89

Carlisle Slip Bobber

K&E Tackle Inc.
In stock

Carlisle slip bobbers from K&E Tackle are designed for adjustable-depth presentations and easy bite detection. Multiple sizes are available for...

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$1.89 - $1.89
$1.89
$1.89 - $1.89
$1.89
Strike King Soft Bait Red Shad Strike King Shim-E-Stick
Strike King Soft Bait Watermelon-Red and Blk Strike King Shim-E-Stick
Save 11% Save %
$4.99
$4.99 - $4.99
$4.99
$4.45
$4.45 - $4.45
$4.45

Strike King Shim-E-Stick

Strike King
Low stock

$4.99
$4.99 - $4.99
$4.99
$4.45
$4.45 - $4.45
$4.45
Save 11% Save %
Yamamoto Soft Bait BLACK W/ LARGE BLUE FLAKE YAM 2.5" YAMATANUKI / HEAVY SOFT PLASTIC (10 pack)
Yamamoto Soft Bait BABY BASS YAM 2.5" YAMATANUKI / HEAVY SOFT PLASTIC (10 pack)
Save 19% Save %
$7.99
$7.99 - $7.99
$7.99
$6.45
$6.45 - $6.45
$6.45

YAM 2.5" YAMATANUKI / HEAVY SOFT PLASTIC (10 pack)

Yamamoto
Low stock

$7.99
$7.99 - $7.99
$7.99
$6.45
$6.45 - $6.45
$6.45
Save 19% Save %
Strike King Pre-Rigged Lures & Jigs White 1/6oz Sausage Head Spins Pre-Rigged Crappie Thunder
Strike King Pre-Rigged Lures & Jigs Tuxedo Black Chart 1/6oz Sausage Head Spins Pre-Rigged Crappie Thunder
Sold out
$3.99
$3.99 - $3.99
$3.99
$3.39
$3.39 - $3.39
$3.39

Sausage Head Spins Pre-Rigged Crappie Thunder

Strike King
Out of stock

$3.99
$3.99 - $3.99
$3.99
$3.39
$3.39 - $3.39
$3.39
Sold out
Plano Fishing Tackle Box PLANO TWO-TRAY TACKLE BOX
Sold out
$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99

PLANO TWO-TRAY TACKLE BOX

Plano
Out of stock

$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99
Sold out
Kole Imports Bobbers & Floats Fishing Bobber Floats Set
$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99

Fishing Bobber Floats Set

Kole Imports
In stock

This fishing bobber float set provides a simple assortment for suspending bait and watching for bites in freshwater fishing. A useful low-cost addi...

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$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99
Zman Fishing Jigs & Lures Electric Chicken Z-MAN STINGERZ 2" 8ct
Zman Fishing Jigs & Lures Blue Glimmer Sparkle Z-MAN STINGERZ 2" 8ct
$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95

Z-MAN STINGERZ 2" 8ct

Zman Fishing
Low stock

Z-Man StingerZ 2-inch soft-plastic baits are designed for finesse presentations targeting bass, panfish and other freshwater species. The 8-count p...

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$3.95 - $3.95
$3.95
$3.95 - $3.95
$3.95
Mr. Crappie Soft Bait Pumpkin with Chartreuse Tail Mr. Crappie Crappie Cutter 1.5"
Mr. Crappie Soft Bait Glimmer Blue Mr. Crappie Crappie Cutter 1.5"
Save 15% Save %
$3.99
$3.99 - $3.99
$3.99
$3.39
$3.39 - $3.39
$3.39

Mr. Crappie Crappie Cutter 1.5"

Strike King
Low stock

$3.99
$3.99 - $3.99
$3.99
$3.39
$3.39 - $3.39
$3.39
Save 15% Save %
Strike King Jigs & Lures Black Blue STRIKE KING TRI-WING BUZZ KING 1/8OZ
Strike King Jigs & Lures Chartreuse STRIKE KING TRI-WING BUZZ KING 1/8OZ
Save 10% Save %
$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49

STRIKE KING TRI-WING BUZZ KING 1/8OZ

Strike King
Low stock

$4.99
$4.99 - $4.99
$4.99
$4.49
$4.49 - $4.49
$4.49
Save 10% Save %
Northland Tackle Soft Bait PURPLE GILL EYE-CANDY PADDLE SHAD 3.5"
Northland Tackle Soft Bait GLO FATHEAD EYE-CANDY PADDLE SHAD 3.5"
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

EYE-CANDY PADDLE SHAD 3.5"

Northland Tackle
Low stock

The Northland Eye-Candy Paddle Shad 3.5-inch soft bait features a paddle-tail profile for an active swimming presentation. Available in multiple co...

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$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
Zman Fishing Jigs & Lures Green Pumpkin 1/5oz Z-MAN FINESSE SHROOMZ
Zman Fishing Jigs & Lures Black 1/10oz Z-MAN FINESSE SHROOMZ
$4.45 - $4.45
$4.45
$4.45 - $4.45
$4.45

Z-MAN FINESSE SHROOMZ

Zman Fishing
Low stock

Z-Man Finesse ShroomZ jig heads provide a compact finesse presentation for freshwater fishing. Pair these jig heads with small soft plastics for ba...

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$4.45 - $4.45
$4.45
$4.45 - $4.45
$4.45
Plano Fishing Tackle Box PLANO ONE-TRAY TACKLE BOX
Sold out
$14.99 - $14.99
$14.99
$14.99 - $14.99
$14.99

PLANO ONE-TRAY TACKLE BOX

Plano
Out of stock

$14.99 - $14.99
$14.99
$14.99 - $14.99
$14.99
Sold out
YUM Bait Company Soft Bait Chartreuse Clear YUM PULSE 4.5"
YUM Bait Company Soft Bait Blue Pearl YUM PULSE 4.5"
$4.49 - $4.49
$4.49
$4.49 - $4.49
$4.49

YUM PULSE 4.5"

YUM Bait Company
Low stock

$4.49 - $4.49
$4.49
$4.49 - $4.49
$4.49
Zman Fishing Jigs & Lures Black 1/10 oz Z-MAN POWER FINESSE SHROOMZ
Zman Fishing Jigs & Lures Green Pumpkin 1/10 oz Z-MAN POWER FINESSE SHROOMZ
$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99

Z-MAN POWER FINESSE SHROOMZ

Zman Fishing
Low stock

Z-Man Power Finesse ShroomZ jig heads are designed for finesse presentations with soft-plastic baits. The compact mushroom-style head provides a na...

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$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99