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Fishing Gear

Shop fishing gear for freshwater, ice fishing, family outings, and everyday angling at Fritz’s Outdoor Discounts. Explore fishing rods and reels, rod-and-reel combos, monofilament and braided line, tackle boxes, soft plastics, hard baits, jigs, hooks, terminal tackle, tools, and fishing accessories from trusted outdoor brands.

Whether you are targeting bass, walleye, panfish, trout, or preparing for your next ice-fishing trip, find practical equipment for beginners and experienced anglers. Visit our Birch Run, Michigan store for friendly help choosing in-stock gear, or shop online for an expanded selection. Items marked Online Only are shipped and are not stocked at the physical store.

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Strike King Soft Bait Watermelon Red Flake KVD 6.5" Finesse Worm
Strike King Soft Bait Black KVD 6.5" Finesse Worm Save 14% Save %
$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99

KVD 6.5" Finesse Worm

Strike King
In stock

The Strike King KVD 6.5-inch Finesse Worm offers a longer finesse profile for bass anglers using soft-plastic presentations. Available in several p...

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$6.99
$6.99 - $6.99
$6.99
$5.99
$5.99 - $5.99
$5.99
Save 14% Save %
Plano Fishing Tackle Box PLANO TWO-TRAY TACKLE BOX (ORANGE SMOKE) Sold out
$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99

PLANO TWO-TRAY TACKLE BOX (ORANGE SMOKE)

Plano
Out of stock

*LURES NOT INCLUDED

$19.99 - $19.99
$19.99
$19.99 - $19.99
$19.99
Sold out
Rapala Fishing Tools Rapala 6-1/2" ANGLER’S PLIERS Sold out
$9.99 - $9.99
$9.99
$9.99 - $9.99
$9.99

Rapala 6-1/2" ANGLER’S PLIERS

Rapala
Out of stock

$9.99 - $9.99
$9.99
$9.99 - $9.99
$9.99
Sold out
Celsius Ice Fishing Celsius IS-3 Ice Skimmer (Plastic) Sold out
$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99

Celsius IS-3 Ice Skimmer (Plastic)

Celsius
Out of stock

The Celsius IS-3 plastic ice skimmer is a lightweight tool for clearing slush and loose ice from an ice-fishing hole. Easy to keep with your ice fi...

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$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99
Sold out
Grabber Accessories and Parts Grabber FWMLES Foot Warmer Insoles
$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99

Grabber FWMLES Foot Warmer Insoles

Grabber
In stock

Grabber Foot Warmer Insoles provide convenient warmth inside boots and shoes during hunting, fishing, camping, sporting events, work, and other col...

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$3.99 - $3.99
$3.99
$3.99 - $3.99
$3.99
Kole Imports Fish Hooks Fishing Hooks Set in Divided Case
$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99

Fishing Hooks Set in Divided Case

Kole Imports
In stock

This fishing hook set comes organized in a divided case for convenient storage and quick access. A practical tackle-box assortment for bait fishing...

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$2.99 - $2.99
$2.99
$2.99 - $2.99
$2.99
YUM Bait Company Jigs & Lures 1/8oz 2/0hook YUM MONEY HEAD JIG
Sold out
$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99

YUM MONEY HEAD JIG

YUM Bait Company
Out of stock

$4.99 - $4.99
$4.99
$4.99 - $4.99
$4.99
Sold out
Zebco Fishing Accesorries De-Liar 2.0 Mini Digital Fish Scale
Sold out
$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99

De-Liar 2.0 Mini Digital Fish Scale

Zebco
Out of stock

The Zebco De-Liar 2.0 Mini Digital Fish Scale provides a compact way to weigh your catch at the lake, river, or dock. Its small size makes it easy ...

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$14.99
$14.99 - $14.99
$14.99
$11.99
$11.99 - $11.99
$11.99
Sold out
Big Bite Baits Soft Bait GREEN PUMPKIN CANE THUMPER 3.5 (8 pack)
Big Bite Baits Soft Bait Cane Thumper 3.5 Shad (8 pack)
Save 17% Save %
$5.99
$5.99 - $5.99
$5.99
$4.99
$4.99 - $4.99
$4.99

CANE THUMPER 3.5 (8 pack)

Big Bite Baits
Low stock

Big Bite Baits Cane Thumper 3.5-inch soft baits feature a paddle-tail profile built for a strong swimming action. This 8-pack is a versatile option...

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$5.99
$5.99 - $5.99
$5.99
$4.99
$4.99 - $4.99
$4.99
Save 17% Save %
Strike King Soft Bait Green Pumpkin Strike King Coffee Tube 3.5"
Strike King Soft Bait Natural Goby Strike King Coffee Tube 3.5"
Save 21% Save %
$6.99
$6.99 - $6.99
$6.99
$5.49
$5.49 - $5.49
$5.49

Strike King Coffee Tube 3.5"

Strike King
Low stock

$6.99
$6.99 - $6.99
$6.99
$5.49
$5.49 - $5.49
$5.49
Save 21% Save %
Strike King Soft Bait Green Pumpkin Rage Ned Cut-R Worm
Strike King Soft Bait Watermelon Red Flake Rage Ned Cut-R Worm
Save 1% Save %
$6.99
$6.99 - $6.99
$6.99
$6.89
$6.89 - $6.89
$6.89

Rage Ned Cut-R Worm

Strike King
In stock

$6.99
$6.99 - $6.99
$6.99
$6.89
$6.89 - $6.89
$6.89
Save 1% Save %
VMC Hooks Terminal Tackle Neko Skirt (Watermelon Red)
$2.59 - $2.59
$2.59
$2.59 - $2.59
$2.59

Neko Skirt (Watermelon Red)

VMC Hooks
Low stock

$2.59 - $2.59
$2.59
$2.59 - $2.59
$2.59
VMC Hooks Terminal Tackle Neko Skirt (Black Blue)
$2.59 - $2.59
$2.59
$2.59 - $2.59
$2.59

Neko Skirt (Black Blue)

VMC Hooks
In stock

$2.59 - $2.59
$2.59
$2.59 - $2.59
$2.59
13 Fishing Ice Fishing Rods 13 HEATWAVE ICE COMBO 24"UL
$24.95 - $24.95
$24.95
$24.95 - $24.95
$24.95

13 HEATWAVE ICE COMBO 24"UL

13 Fishing
Low stock

The 13 Fishing Heatwave Ice Combo pairs a 24-inch ultralight ice rod with a matching reel in a convenient setup for light ice-fishing presentations...

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$24.95 - $24.95
$24.95
$24.95 - $24.95
$24.95
Sold out
$21.99 - $21.99
$21.99
$21.99 - $21.99
$21.99

Zebco 602Ml Slingshot Sp 2Rd/2Bl/1Pl 8# 1

Zebco
Out of stock

$21.99 - $21.99
$21.99
$21.99 - $21.99
$21.99
Sold out
Sold out
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

SMELTINATOR UNDERSPIN GUSSY SHAD

Northland Tackle
Out of stock

$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
Sold out
Northland Tackle Jigs & Lures SMELTINATOR JIG GUSSY SHAD
$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49

SMELTINATOR JIG GUSSY SHAD

Northland Tackle
In stock

$6.49 - $6.49
$6.49
$6.49 - $6.49
$6.49
K&E Tackle Inc. Tackle BOBBER STOPS - SPEED WEAVER BOBBER STOPS - 5 STOPS
$1.99 - $1.99
$1.99
$1.99 - $1.99
$1.99

BOBBER STOPS - SPEED WEAVER BOBBER STOPS - 5 STOPS

K&E Tackle Inc.
Low stock

K&E Tackle Speed Weaver bobber stops for slip-float fishing setups. 5 stops per pack Multiple options available Bobber-stop tackle accessory

$1.99 - $1.99
$1.99
$1.99 - $1.99
$1.99
Challenge Plastics Fishing Tackle Box CHALLENGE PLASTICS TROLL KING BUCKET
Sold out
$9.50 - $9.50
$9.50
$9.50 - $9.50
$9.50

CHALLENGE PLASTICS TROLL KING BUCKET

Challenge Plastics
Out of stock

The Challenge Plastics Troll King Bucket is a practical fishing accessory for carrying bait and keeping essential gear organized near the water. Us...

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$9.50 - $9.50
$9.50
$9.50 - $9.50
$9.50
Sold out
Strike King Soft Bait Junebug Strike King OCHO 4"
Strike King Soft Bait Watermelon Red Flake Strike King OCHO 4"
Save 29% Save %
$6.99
$6.99 - $6.99
$6.99
$4.99
$4.99 - $4.99
$4.99

Strike King OCHO 4"

Strike King
In stock

$6.99
$6.99 - $6.99
$6.99
$4.99
$4.99 - $4.99
$4.99
Save 29% Save %
Plano Fishing Tackle Box PLANO ONE-TRAY TACKLE BOX (GREEN/SMOKE)
$14.99 - $14.99
$14.99
$14.99 - $14.99
$14.99

PLANO ONE-TRAY TACKLE BOX (GREEN/SMOKE)

Plano
Low stock

$14.99 - $14.99
$14.99
$14.99 - $14.99
$14.99
Shakespeare Fishing Tackle Box Spiderman Tackle
Sold out
$9.99 - $9.99
$9.99
$9.99 - $9.99
$9.99

Spiderman Tackle

Shakespeare
Out of stock

$9.99 - $9.99
$9.99
$9.99 - $9.99
$9.99
Sold out
VMC Hooks Terminal Tackle Neko Skirt (Chartreuse Illusion)
$2.59 - $2.59
$2.59
$2.59 - $2.59
$2.59

Neko Skirt (Chartreuse Illusion)

VMC Hooks
Low stock

$2.59 - $2.59
$2.59
$2.59 - $2.59
$2.59
13 Fishing Ice Fishing Rods 13 HEATWAVE ICE COMBO 24"UL
Sold out
$24.95 - $24.95
$24.95
$24.95 - $24.95
$24.95

13 HEATWAVE ICE COMBO 26"ML

13 Fishing
Out of stock

The 13 Fishing Heatwave Ice Combo pairs a 26-inch medium-light ice rod with a matching reel for a versatile ice-fishing setup. 26-inch rod Medium-l...

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$24.95 - $24.95
$24.95
$24.95 - $24.95
$24.95
Sold out